This campaign was managed and directed by Vazul Szakacs during his previous tenure as Marketing Director.
Vision & Objectives
Following global travel disruptions, Ireland sought to reengage US audiences, inspiring them to rediscover the island’s iconic landscapes, vibrant culture, and storied heritage. The “Green Button” campaign aimed to spark renewed interest and motivate travelers to plan their next trip.
Impact & Key Results
These metrics confirm that well-crafted narratives and strategic outreach can reestablish a destination’s appeal, encouraging travelers to move from inspiration to action.
Immersive Content Creation & Distribution
Ten top influencers spotlighted Ireland’s diverse offerings, sharing 100 posts celebrating its natural wonders, cultural experiences, and welcoming locals.
A robust digital and social media strategy, paired with targeted market outreach, broadened visibility across 11 key US regions, enticing audiences to envision Ireland as their next adventure.
Influencer Partnerships & Authentic Engagement
As the liaison between influencers and Tourism Ireland, Vazul Szakacs ensured seamless coordination, consistent support, and clear communication.
This attentive guidance enabled storytellers to authentically capture Ireland’s essence while inspiring confidence in prospective travelers—ultimately driving bookings and reinforcing Ireland’s position as a leading destination.
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