This campaign was managed and directed by Vazul Szakacs during his previous tenure as Marketing Director.
Vision & Objectives
Ireland aimed to reaffirm its status as the birthplace of Halloween, captivating US audiences with authentic cultural roots, festive events, and historical enchantments. By spotlighting vibrant festivals and eerie landmarks, the campaign sought to inspire travelers to experience Ireland’s Halloween season firsthand.
Impact & Key Results
These strong results highlight the power of evocative storytelling and strategic amplification in positioning Ireland as a must-visit Halloween destination.
Immersive Content Creation & Distribution
Nine top-tier influencers explored Ireland’s Halloween heritage—attending the Púca Festival, the Derry Halloween Festival, and the Bram Stoker Festival. They also visited haunting sites like Malahide Castle and Brú na Bóinne.
Collectively, they produced 282 social posts, supported by curated collections and a robust content strategy, driving excitement and curiosity across multiple platforms.
Influencer Partnerships & Authentic Engagement
On the ground, Vazul Szakacs ensured seamless logistics and authentic engagement, serving as a cultural guide and liaison between the influencer team and local contacts.
This hands-on involvement ensured that creators captured Ireland’s spooky essence with genuine enthusiasm.
In turn, these immersive narratives resonated deeply with audiences, surpassing initial goals and solidifying Ireland’s image as the ultimate Halloween getaway.
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