This campaign was managed and directed by Vazul Szakacs during his previous tenure as Marketing Director.
Vision & Objectives
Tourism Ireland aimed to inspire travelers worldwide with immersive digital narratives that celebrated the island’s rich culture, scenic landscapes, and genuine hospitality—ultimately motivating audiences to plan their own Irish adventures.
Impact & Key Results
These metrics reflect how resonant stories and strategic distribution can elevate a destination’s global visibility, encouraging real-world visits.
Authentic Storytelling & Distribution
Over the course of a week, 27 influential travel creators explored Ireland’s iconic landmarks, hidden gems, and cultural experiences. Armed with cameras, drones, and smartphones, they produced authentic, narrative-rich content.
More than 200 Irish businesses participated, ensuring that every story felt rooted in the island’s character.
Collectively, the creators generated 300+ compelling social media posts and curated a spotlight collection featured on Ireland.com and other platforms.
Influencer Partnerships & Authentic Engagement
A meticulously selected influencer team brought the campaign’s vision to life. Each creator followed a custom itinerary, enabling a cohesive narrative that resonated with global audiences.
Throughout the initiative, Vazul Szakacs served as the influencers’ dedicated, round-the-clock point of contact, ensuring seamless logistics, prompt support, and genuine engagement.
This orchestration—from collaborating with local businesses to providing real-time assistance—empowered creators to authentically capture Ireland’s essence. In turn, their storytelling reached millions, fostered enduring partnerships, and elevated industry benchmarks for destination marketing.
Interested in similar results? Let’s talk!
